{"title":"Bleaching and Lightening","description":"","products":[{"product_id":"blonde-cold-reflection-hair-booster","title":"Hair Booster","description":"\u003cp\u003eAn additive enhancing ash-colored reflections, which turns off the warm and orange reflections in blond and bleached hair.\u003c\/p\u003e\n\u003cp\u003eDesigned to counteract yellow reflections in bleached blonde hair.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAdditive for coloring or bleaching, which can be mixed with Insight bleaching powders or with Incolor shades, to customize the technical service whenever you want to contrast yellow-orange reflections and enhance the cold reflection.\u003c\/p\u003e","brand":"InSight Professional","offers":[{"title":"60 mL","offer_id":43698114724010,"sku":"IBL180","price":12.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0475\/4148\/5724\/files\/insightblondecoldreflectionshairbooster2.03floz.png?v=1771531772"},{"product_id":"incolor-hydra-color-super-lighteners","title":"Hydra-Color Super Lighteners","description":"Our high-lift INCOLOR series of super-lighteners consists of 3 shades which lighten up to 3 levels. There is also special Bleaching Booster that can be added for an extra level of lift.  \u003cbr\u003e\r\n\u003cbr\u003e\r\nMixing ratio:1:2 with 30 or 40 volumes activators. \u003cbr\u003e\r\nRecommend use for Natural Levels 8 to 10.\u003cbr\u003e\r\nThanks to the phytokeratin, argan oil and grapeseed butter, our Hydra Color ensures a restructurizing and conditioning action.\u003cbr\u003e\r\nHigh duration of the color treatment.\u003cbr\u003e\r\nSofter hair, nourished and restored.\u003cbr\u003e\r\nTreating base with high conditioning power, thanks to the principle actives of natural origin.\u003cbr\u003e\r\nAllergen free fragrance.","brand":"InSight Professional","offers":[{"title":"3.4 Fl. Oz. \/ 100 mL \/ 90.0- Natural Super Bleaching Blonde","offer_id":44917870657706,"sku":"INC140-90.0","price":10.01,"currency_code":"USD","in_stock":true},{"title":"3.4 Fl. 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It has good conditioning properties.\n\u003cbr\u003e\n\u003cbr\u003e\nDoes not dry the hair and skin. \u003cbr\u003e\nMaintains the right moisturizing level during the whole bleaching process. \u003cbr\u003e\nIt is safe and easy to use.\n\u003cbr\u003e\n\u003cbr\u003e\nNickel Tested \u003cbr\u003e\nCertified VEGAN OK","brand":"InSight Professional","offers":[{"title":"18 Oz. \/ 500 g","offer_id":47389456040106,"sku":"INC610","price":32.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0475\/4148\/5724\/files\/148_INSIGHT-INCOLOR-POLVERE-DECO-BIANCA-CON-AMMONIACA-500gr_INC610.png?v=1757355228"},{"product_id":"blue-bleaching-powder","title":"Blue Bleaching Powder","description":"Anti - Yellow dust-free bleaching powder. It acts quickly and does not give off an unpleasant odor during application.\n\u003cbr\u003e\n\u003cbr\u003e\nDoes not dry the hair and skin. \u003cbr\u003e\nMaintains the right moisturizing level during the whole bleaching process. \u003cbr\u003e\nIt is safe and easy to use.\n\u003cbr\u003e\n\u003cbr\u003e\nNickel Tested \u003cbr\u003e\nCertified VEGAN OK","brand":"InSight Professional","offers":[{"title":"18 Oz. \/ 500 g","offer_id":47389458727082,"sku":"INC620","price":32.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0475\/4148\/5724\/files\/ET-INC620-INSIGHT-INCOLOR-POLVERE-DECO-BLU-CON-AMMONIACA-500gr.png?v=1757355252"},{"product_id":"bleaching-fluid-1","title":"Bleaching Fluid","description":"Multifunctional bleaching fluid for a natural bleaching effect.\n\u003cbr\u003e\n\u003cbr\u003e\nMultifunctional formula which can be used for the following services:\nPre-Color Treatment \u003cbr\u003e\nNatural Lightening \u003cbr\u003e\nSoftening of the Re-Growth Effect \u003cbr\u003e\nHair Polishing \u003cbr\u003e\nElimination of Color Overload\n\u003cbr\u003e\n\u003cbr\u003e\nNickel Tested \u003cbr\u003e\nCertified VEGAN OK","brand":"InSight Professional","offers":[{"title":"8.5 Fl. 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Dust-free formula, with ammonia, suitable for free-hand application techniques; maintains the natural condition and shine of the hair.\u003c\/p\u003e","brand":"INSIGHT for PROS","offers":[{"title":"16 Oz. \/ 450 g","offer_id":47400728592554,"sku":"INC630","price":32.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0475\/4148\/5724\/files\/ET-INC630-INSIGHT-INCOLOR-POLVERE-DECOLORANTE-MULTI-TECNICA-450gr.png?v=1757355293"}],"url":"https:\/\/pro.shopinsighthair.com\/collections\/bleaching.oembed","provider":"INSIGHT for PROS","version":"1.0","type":"link"}