{"title":"INCOLOR Direct Pigments","description":"","products":[{"product_id":"direct-pigment-mask","title":"Direct Pigment Mask","description":"Base mask for coloring with direct pigments. Easy to use it can be mixed with any nuance to obtain more natural results.\n\u003cbr\u003e\n\u003cbr\u003e\nHair is left shiny with natural reflections. \u003cbr\u003e\nEasy to apply. \u003cbr\u003e\nAlso recommended for home use.\n\u003cbr\u003e\n\u003cbr\u003e\nNickel Tested \u003cbr\u003e\nCertified VEGAN OK","brand":"InSight Professional","offers":[{"title":"6.8 Fl. Oz. \/ 200 mL","offer_id":47389457678506,"sku":"INC134-M","price":12.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0475\/4148\/5724\/files\/TU-INC134-M-INSIGHT-MASCHERA-PIGMENTI-DIRETTI-200ml.png?v=1757355242"},{"product_id":"enhancing-direct-pigment","title":"Enhancing Direct Pigment","description":"\u003cdiv class=\"summary-content paragraph-m wordpress\"\u003e\n\u003cp\u003eEasy-to-use coloring product, ready for use, without the need for an activator. Leaves the hair soft and shiny, enhancing reflections and reviving color. Fades gradually, with no regrowth effect. Ideal for a new look, to revive or strike a contrast with existing reflections, or to create crazy color effects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"summary-core cachehidden\"\u003e\u003cform data-gtm-form-interact-id=\"0\" data-product_variations='[{\"attributes\":{\"attribute_pa_formato\":\"150-ml-en-2\",\"attribute_pa_colore\":\"bright-red-en\"},\"availability_html\":\"\",\"backorders_allowed\":false,\"dimensions\":{\"length\":\"\",\"width\":\"\",\"height\":\"\"},\"dimensions_html\":\"N\\\/A\",\"display_price\":18.6,\"display_regular_price\":18.6,\"image\":{\"title\":\"bright red\",\"caption\":\"\",\"url\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/bright-red.png\",\"alt\":\"bright red\",\"src\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/bright-red-600x600.png\",\"srcset\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/bright-red-600x600.png 600w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/bright-red-150x150.png 150w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/bright-red-400x400.png 400w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/bright-red-300x300.png 300w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/bright-red-100x100.png 100w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/bright-red-50x50.png 50w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/bright-red.png 1280w\",\"sizes\":\"(max-width: 600px) 100vw, 600px\",\"full_src\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/bright-red.png\",\"full_src_w\":1280,\"full_src_h\":1280,\"gallery_thumbnail_src\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/bright-red-100x100.png\",\"gallery_thumbnail_src_w\":100,\"gallery_thumbnail_src_h\":100,\"thumb_src\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/bright-red-300x300.png\",\"thumb_src_w\":300,\"thumb_src_h\":300,\"src_w\":600,\"src_h\":600},\"image_id\":5081,\"is_downloadable\":false,\"is_in_stock\":true,\"is_purchasable\":true,\"is_sold_individually\":\"no\",\"is_virtual\":false,\"max_qty\":\"\",\"min_qty\":1,\"price_html\":\"\",\"sku\":\"INC134-008\",\"variation_description\":\"\",\"variation_id\":4429,\"variation_is_active\":true,\"variation_is_visible\":true,\"weight\":\"\",\"weight_html\":\"N\\\/A\"},{\"attributes\":{\"attribute_pa_formato\":\"150-ml-en-2\",\"attribute_pa_colore\":\"fierce-copper-en\"},\"availability_html\":\"\",\"backorders_allowed\":false,\"dimensions\":{\"length\":\"\",\"width\":\"\",\"height\":\"\"},\"dimensions_html\":\"N\\\/A\",\"display_price\":18.6,\"display_regular_price\":18.6,\"image\":{\"title\":\"fierce copper\",\"caption\":\"\",\"url\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/fierce-copper.png\",\"alt\":\"fierce copper\",\"src\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/fierce-copper-600x600.png\",\"srcset\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/fierce-copper-600x600.png 600w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/fierce-copper-150x150.png 150w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/fierce-copper-400x400.png 400w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/fierce-copper-300x300.png 300w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/fierce-copper-100x100.png 100w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/fierce-copper-50x50.png 50w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/fierce-copper.png 1280w\",\"sizes\":\"(max-width: 600px) 100vw, 600px\",\"full_src\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/fierce-copper.png\",\"full_src_w\":1280,\"full_src_h\":1280,\"gallery_thumbnail_src\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/fierce-copper-100x100.png\",\"gallery_thumbnail_src_w\":100,\"gallery_thumbnail_src_h\":100,\"thumb_src\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/fierce-copper-300x300.png\",\"thumb_src_w\":300,\"thumb_src_h\":300,\"src_w\":600,\"src_h\":600},\"image_id\":5085,\"is_downloadable\":false,\"is_in_stock\":true,\"is_purchasable\":true,\"is_sold_individually\":\"no\",\"is_virtual\":false,\"max_qty\":\"\",\"min_qty\":1,\"price_html\":\"\",\"sku\":\"INC134-010\",\"variation_description\":\"\",\"variation_id\":4430,\"variation_is_active\":true,\"variation_is_visible\":true,\"weight\":\"\",\"weight_html\":\"N\\\/A\"},{\"attributes\":{\"attribute_pa_formato\":\"150-ml-en-2\",\"attribute_pa_colore\":\"rich-silver-en\"},\"availability_html\":\"\",\"backorders_allowed\":false,\"dimensions\":{\"length\":\"\",\"width\":\"\",\"height\":\"\"},\"dimensions_html\":\"N\\\/A\",\"display_price\":18.6,\"display_regular_price\":18.6,\"image\":{\"title\":\"rich silver\",\"caption\":\"\",\"url\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/rich-silver.png\",\"alt\":\"rich silver\",\"src\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/rich-silver-600x600.png\",\"srcset\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/rich-silver-600x600.png 600w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/rich-silver-150x150.png 150w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/rich-silver-400x400.png 400w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/rich-silver-300x300.png 300w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/rich-silver-100x100.png 100w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/rich-silver-50x50.png 50w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/rich-silver.png 1280w\",\"sizes\":\"(max-width: 600px) 100vw, 600px\",\"full_src\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/rich-silver.png\",\"full_src_w\":1280,\"full_src_h\":1280,\"gallery_thumbnail_src\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/rich-silver-100x100.png\",\"gallery_thumbnail_src_w\":100,\"gallery_thumbnail_src_h\":100,\"thumb_src\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/rich-silver-300x300.png\",\"thumb_src_w\":300,\"thumb_src_h\":300,\"src_w\":600,\"src_h\":600},\"image_id\":5089,\"is_downloadable\":false,\"is_in_stock\":true,\"is_purchasable\":true,\"is_sold_individually\":\"no\",\"is_virtual\":false,\"max_qty\":\"\",\"min_qty\":1,\"price_html\":\"\",\"sku\":\"INC134-011\",\"variation_description\":\"\",\"variation_id\":4432,\"variation_is_active\":true,\"variation_is_visible\":true,\"weight\":\"\",\"weight_html\":\"N\\\/A\"},{\"attributes\":{\"attribute_pa_formato\":\"150-ml-en-2\",\"attribute_pa_colore\":\"neon-pink-en\"},\"availability_html\":\"\",\"backorders_allowed\":false,\"dimensions\":{\"length\":\"\",\"width\":\"\",\"height\":\"\"},\"dimensions_html\":\"N\\\/A\",\"display_price\":18.6,\"display_regular_price\":18.6,\"image\":{\"title\":\"neon pink\",\"caption\":\"\",\"url\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/neon-pink.png\",\"alt\":\"neon pink\",\"src\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/neon-pink-600x600.png\",\"srcset\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/neon-pink-600x600.png 600w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/neon-pink-150x150.png 150w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/neon-pink-400x400.png 400w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/neon-pink-300x300.png 300w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/neon-pink-100x100.png 100w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/neon-pink-50x50.png 50w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/neon-pink.png 1280w\",\"sizes\":\"(max-width: 600px) 100vw, 600px\",\"full_src\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/neon-pink.png\",\"full_src_w\":1280,\"full_src_h\":1280,\"gallery_thumbnail_src\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/neon-pink-100x100.png\",\"gallery_thumbnail_src_w\":100,\"gallery_thumbnail_src_h\":100,\"thumb_src\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/neon-pink-300x300.png\",\"thumb_src_w\":300,\"thumb_src_h\":300,\"src_w\":600,\"src_h\":600},\"image_id\":5093,\"is_downloadable\":false,\"is_in_stock\":true,\"is_purchasable\":true,\"is_sold_individually\":\"no\",\"is_virtual\":false,\"max_qty\":\"\",\"min_qty\":1,\"price_html\":\"\",\"sku\":\"INC134-012\",\"variation_description\":\"\",\"variation_id\":4431,\"variation_is_active\":true,\"variation_is_visible\":true,\"weight\":\"\",\"weight_html\":\"N\\\/A\"},{\"attributes\":{\"attribute_pa_formato\":\"150-ml-en-2\",\"attribute_pa_colore\":\"blue-velvet-en\"},\"availability_html\":\"\",\"backorders_allowed\":false,\"dimensions\":{\"length\":\"\",\"width\":\"\",\"height\":\"\"},\"dimensions_html\":\"N\\\/A\",\"display_price\":18.6,\"display_regular_price\":18.6,\"image\":{\"title\":\"blue velvet\",\"caption\":\"\",\"url\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/blue-velvet.png\",\"alt\":\"blue velvet\",\"src\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/blue-velvet-600x600.png\",\"srcset\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/blue-velvet-600x600.png 600w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/blue-velvet-150x150.png 150w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/blue-velvet-400x400.png 400w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/blue-velvet-300x300.png 300w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/blue-velvet-100x100.png 100w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/blue-velvet-50x50.png 50w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/blue-velvet.png 1280w\",\"sizes\":\"(max-width: 600px) 100vw, 600px\",\"full_src\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/blue-velvet.png\",\"full_src_w\":1280,\"full_src_h\":1280,\"gallery_thumbnail_src\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/blue-velvet-100x100.png\",\"gallery_thumbnail_src_w\":100,\"gallery_thumbnail_src_h\":100,\"thumb_src\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/blue-velvet-300x300.png\",\"thumb_src_w\":300,\"thumb_src_h\":300,\"src_w\":600,\"src_h\":600},\"image_id\":5097,\"is_downloadable\":false,\"is_in_stock\":true,\"is_purchasable\":true,\"is_sold_individually\":\"no\",\"is_virtual\":false,\"max_qty\":\"\",\"min_qty\":1,\"price_html\":\"\",\"sku\":\"INC134-013\",\"variation_description\":\"\",\"variation_id\":4428,\"variation_is_active\":true,\"variation_is_visible\":true,\"weight\":\"\",\"weight_html\":\"N\\\/A\"},{\"attributes\":{\"attribute_pa_formato\":\"150-ml-en-2\",\"attribute_pa_colore\":\"tropical-green-en\"},\"availability_html\":\"\",\"backorders_allowed\":false,\"dimensions\":{\"length\":\"\",\"width\":\"\",\"height\":\"\"},\"dimensions_html\":\"N\\\/A\",\"display_price\":18.6,\"display_regular_price\":18.6,\"image\":{\"title\":\"tropical green\",\"caption\":\"\",\"url\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/tropical-green.png\",\"alt\":\"tropical green\",\"src\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/tropical-green-600x600.png\",\"srcset\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/tropical-green-600x600.png 600w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/tropical-green-150x150.png 150w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/tropical-green-400x400.png 400w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/tropical-green-300x300.png 300w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/tropical-green-100x100.png 100w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/tropical-green-50x50.png 50w, https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/tropical-green.png 1280w\",\"sizes\":\"(max-width: 600px) 100vw, 600px\",\"full_src\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/tropical-green.png\",\"full_src_w\":1280,\"full_src_h\":1280,\"gallery_thumbnail_src\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/tropical-green-100x100.png\",\"gallery_thumbnail_src_w\":100,\"gallery_thumbnail_src_h\":100,\"thumb_src\":\"https:\\\/\\\/insightprofessional.it\\\/pro\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/tropical-green-300x300.png\",\"thumb_src_w\":300,\"thumb_src_h\":300,\"src_w\":600,\"src_h\":600},\"image_id\":5101,\"is_downloadable\":false,\"is_in_stock\":true,\"is_purchasable\":true,\"is_sold_individually\":\"no\",\"is_virtual\":false,\"max_qty\":\"\",\"min_qty\":1,\"price_html\":\"\",\"sku\":\"INC134-014\",\"variation_description\":\"\",\"variation_id\":4433,\"variation_is_active\":true,\"variation_is_visible\":true,\"weight\":\"\",\"weight_html\":\"N\\\/A\"}]' data-product_id=\"3581\" enctype=\"multipart\/form-data\" method=\"post\" action=\"https:\/\/insightprofessional.it\/pro\/en\/product\/enhancing-color-pigments\/\" class=\"variations_form cart wvs-loaded\"\u003e\n\u003cdiv data-total=\"6\" data-threshold_max=\"100\" data-threshold_min=\"100\" data-product_id=\"3581\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/form\u003e\u003c\/div\u003e","brand":"InSight Professional","offers":[{"title":"Bright Red","offer_id":47393830011050,"sku":"INC134-008","price":28.6,"currency_code":"USD","in_stock":true},{"title":"Fierce Copper","offer_id":47393830043818,"sku":"INC134-010","price":28.6,"currency_code":"USD","in_stock":true},{"title":"Rich Silver","offer_id":47390496293034,"sku":"INC134-011","price":28.6,"currency_code":"USD","in_stock":true},{"title":"Neon Pink","offer_id":47390496358570,"sku":"INC134-012","price":28.6,"currency_code":"USD","in_stock":true},{"title":"Blue Velvet","offer_id":47390496555178,"sku":"INC134-013","price":28.6,"currency_code":"USD","in_stock":true},{"title":"Tropical Green","offer_id":47390496653482,"sku":"INC134-014","price":28.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0475\/4148\/5724\/files\/ET-INC134-008-INSIGHT-PIGMENTO-ROSSO-VIVO-150ml-2880x0-c-default.webp?v=1757355291"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0475\/4148\/5724\/collections\/linee-incolor-pigmenti-b2b-1098x1372-c-default.webp?v=1753461982","url":"https:\/\/pro.shopinsighthair.com\/collections\/incolor-direct-pigments.oembed","provider":"INSIGHT for PROS","version":"1.0","type":"link"}